Emma set wholesale halloween costumes up

  • Playful Promises when she was 28 and said her own experience of ageing inspired her to create the campaign, saying she's only now beginning to understand the power of lingerie for older women.

    'At 41 I wholesale halloween costumes don't have the power of youth that I once had,' she explained. 'At 28 I couldn't really imagine a 41 year old woman having sex or being interested in lingerie, but alas I have arrived at 41 and don't feel that differently sexually than I did at 28.

    'I have wholesale swimwear slowed down a bit, which is only natural as my hormones are changing. This has led me to reconsider how I relate to my own brand. I suddenly realised how much I had been participating in our culture's obsession with youth as the ideal.


    Pam models a black embroidered swimwear manufacturers dressing gown from Playful Promises' Juliet range

    'I am sorry that I didn't realise this sooner, and that it is only my own experience that has widened my horizons.'

    The campaign is the latest sign that after decades of being ignored by the fashion and advertising industries, increasing numbers of mature models are gracing the catwalks and pages of glossy magazines as marketing companies have woken up to their vast commercial potential.

    Women who are 50-plus, trim and attractive can earn anything from 200 to thousands of pounds for a couple of days work.